"Smart" and "Fashion" may not be two words often used in the same sentence. The Boston fashion and design industry is out to change that.
Last night, I had the privilege of attending
Boston Fashion is Smart, a panel discussion hosted at The Boston Globe headquarters. It was co-hosted by Jay Calderin and Christopher Muther, with four female insider panelists (Valerie Fletcher, Alexandra Hall, Alicia Kennedy, and Michelle McCormack) who discussed everything from teaching fashion history, to self-promoting photographers. It was encouraging and inspiring to be in a room of people who are trying to push Boston fashion forward, along with all other art forms.
A big chunk of the night focused on conversations; it seemed to be the theme of the evening. Pushing Boston forward will be made easier if people start talking and collaborating from all industries, the panel discussed. The idea of salons where insiders chat on a weekly basis, sharing ideas and brainstorming, was brought to the table. Encouraging Bostonians to be comfortable with pushing the outfit envelope, and proving to ourselves as a city that our niche for fashion matters, was an important point as well. Christopher Muther asked us all to stop thinking "That's too much for Boston!", when judging street style on Newbury, Boylston, and Mass Ave.
My favorite part of the panel discussion was insider
Michelle McCormack speaking about how she leverages digital media for her clients. Her passion, experience, and advice were perfect. "I'm not a blogger, but I keep a blog," she explained... which is exactly how I feel. Not everyone who has a blog needs to call themselves a
blogger. (But hey, if someone wants to pay me to do this one day, fantastic.) She spoke about finding your niche and really going after it, find your people, "no bullshit". I love that.
While the panel brainstormed ways to create a motivated design community in Boston, McCormack suggested a mentoring program similar to tech start-up incubators. She was recently involved with one in Kendall Square (
shout out!) and thinks the fashionistas should take a cue from the techies. I couldn't agree more. I generally live between the two worlds, and love to see them mingle.
Snapette is a fantastic shopping app (founded by Harvard grads!),
Chic Geek is a great blog,
Kate Spade makes the coolest gadget accessories. The list goes on and on.
Boston is smart. Boston has a fashion industry. The two together make perfect sense for our scholarly city.